About

I’m Danyrine White, a marketing strategist and data-driven problem solver with over five years of experience supporting both startups and corporate organizations. I founded WhiteAlytics to help small businesses make sense of their data and use it to improve day-to-day operations and long-term growth.

Currently pursuing my M.S. in Marketing Analytics and Insights at Penn State, I combine analytical rigor with real-world execution. My background includes launching eCommerce products, optimizing marketing campaigns, and conducting in-depth market research—always with a focus on turning data into clear, actionable decisions.

WhiteAlytics is an analytics agency built for small businesses that don’t have the time, tools, or internal teams to analyze their data effectively. I work with business owners to transform scattered data into practical insights that support smarter marketing, stronger performance, and more confident decision-making.